Name: Joanna Yates
Where's Home? Sedona, Arizona
Sponsors: Dharco, Ride Concepts, Wolftooth, Enduro Bites, Thunder Mountain Bikes
Day Job: Mountain Bike Guide & Coach
Bike(s): Main Squeeze: Ibis Ripley / Side Piece: Evil Insurgent MX
Instagram: joannajyates
Favourite tune to listen to on the bike. No tunes, just shredding!
Tell us about yourself, who are you, things people might not know about you outside of your riding.
I was born and raised in West Virginia, and learned how to mountain bike in Slatyfork, WV. In 2017 I moved to Sedona, Arizona to ride my bike full time and pursue my career in the outdoors. Two years ago in 2021, I started my own online mountain bike coaching business. I love helping people all over the world learn how to practice mountain bike skills and have more fun on the bike.
In Sedona, I manage a Mountain Bike Coaching & Guiding company: Trail Lovers. (Look it up!) I also have a successful mountain bike themed jewelry brand called MTBVibes. I take used bike parts and transform them into wearable pieces that inspire women's empowerment.
Another fun thing that I am up to is learning how to skateboard. I love the joy of learning a new skill! You can follow along my other adventures at: @sedonamtbguides and @mtbvibesjewelry
Competition or just riding? Just Riding!
What do you love about riding? The confidence it gives me to try new things.
What are you most proud of achieving through riding? Building a business & strong community around riding mountain bikes and helping others succeed!
